The mission

At UpKite, we are dedicated to reducing waste in a creative and fun way while celebrating the global kitesurfing community. We rescue damaged and retired kites—materials that would otherwise go to waste—and give them a new life through thoughtful, handcrafted design.

Every product we make preserves the raw, unfiltered story of the kite it came from. By upcycling these unused and broken kites, we honor their past adventures and transform them into meaningful items that continue the spirit of kitesurfing both on and off the water.